Uniformity 101: How to turn a pro sports franchise around

So the Charlotte Hornets unveiled their rebranded identity on Thursday, going back to the purple and teal that made such a splash when the franchise originally began doing business in 1989.

And you know what that means.

Run, don't walk, and bet the house on the Hornets winning the NBA title in the next three years (that's "for entertainment purposes," of course).

New uniforms and logos stir up fan bases and, of course, generate millions of bucks in revenue in new merchandise. But new, spiffy unis have an uncanny way of translating to success in the standings, too.

In the NHL, the Dallas Stars won a Stanley Cup in 1999, two years after rebranding. The L.A.Kings became a player after ditching their purple and gold for silver and black in 1988, although the arrival of a guy named Gretzky had something to do with that too.

And in the NBA, the Brooklyn Nets made some noise in the playoffs in their new digs and new black and white duds.

But nowhere is the trend more consistent than in the NFL:

* The Atlanta Falcons went to the NFC championship in 2004, one year after updating their helmet logo and number fonts.

* The Arizona Cardinals went to the Super Bowl in 2008, three years after a similar treatment.

* The Cincinnati Bengals went to the Super Bowl in 1981, the first year with their "Bengal Stripe" helmets and jerseys.

* The Denver Broncos won the Super Bowl in 1997 after a complete revamp, ditching the "Orange Crush" jerseys for a more menacing navy blue and streamlined logo.

* The New England Patriots, after the second incarnation of "Flying Elvis" in 2000, won Super Bowls three times in a four-year span (there are plenty of folks up there who wish the beloved "Pat Patriot" would return, even though the Pats generally had horrible teams in that look).

* The New York Giants switched back to their iconic "ny" logo in 2000, and went to the Super Bowl (where they got throttled by the Ravens 34-7. You can tell I've gotten over that, but the two SB wins over the Patriots made up for it).

* The New York Jets, in 1998, switched back to a look modeled after the Namath era and promptly went to the AFC championship game.

* And the latest example: The Seattle Seahawks, the year after their futuristic rebrand, won the Super Bowl last season.

There's more on tap soon. The Tampa Bay Buccaneers will wear new uniforms this season with an updated (and much larger) helmet logo, and the Cleveland Browns are planning a rebrand for 2015.

So get those bets down on the Bucs and Browns, too. Don't say I didn't tell you so.

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Canucks' time to shine

They're celebrating their 40th anniversary this year, and there's only one item on their wish list -- a big, engraved silver cup, filled with champagne to duly mark the occasion.

Chilling won't be a problem, since there will be an ample supply of ice available over the next couple of weeks. Their only problem? Someone else also wants that chalice, eager to rekindle the feelings they had the last time they got their hands on it, some 39 years ago.

It says here the Vancouver Canucks, who so far have enjoyed a great party in their 40th anniversary season, will cap it by winning the Stanley Cup for the first time in their existence -- despite the fact their opponents, the Boston Bruins, will be bringing noisemakers in hopes of lifting their first Cup since 1972.

The Canucks have a pair of superstar brothers, Daniel and Henrik Sedin, who finished first and fourth, respectively, in the NHL in scoring this season. (That's Daniel, above, against Bruins goaltender Tim Thomas). They have a budding superstar in Ryan Kesler, who glided onto the national stage playing for Team USA during the Olympics and scored a career-high 41 goals this year, fourth in the league. And they have strong goaltending with Roberto Luongo.

They will also be carrying the torch for a nation; a Canadian team has not won the Cup since 1993, when it was captured by Montreal. The Canucks have been to the Finals twice in their history, and oddly enough beaten by New York teams both times; they lost to the dynastic Islanders in 1982, and in 1994 fell to the Rangers, who ended their 54-year Cup drought.

A Canadian team that has never won the Cup is a compelling story, as is an Original Six squad that has not skated a victory lap in 39 years. The Bruins haven't even been to the Finals since 1990, when they lost to the Oilers in that dynasty's last victory.

An interesting sidelight is both the Canucks and Bruins see Mark Messier in their nightmares; Messier played for both teams that denied Vancouver and Boston in their last trips to the Finals: the 1994 Rangers and the 1990 Oilers.

Here's something else to chew on: EA Sports' NHL 11 simulation engine, which correctly predicted the winners in 13 of 14 series in this year's postseason, is picking the Canucks to top the Bruins in seven games -- it had actually selected that scenario before the season even began -- with the home team winning every game and the Canucks repelling the Bruins 3-1 in Game 7 at Rogers Arena. The Conn Smythe Trophy winner was Luongo.

Canucks in seven? Sounds about right to me. Enjoy the series.

Fuhgeddaboudit, Flyers

On one glove, you could say the Philadelphia Flyers have the Boston Bruins right where they want them one game into their Eastern Conference semifinal series. The Flyers gave up seven goals. They had their starting goaltender yanked for the fourth time in eight postseason games. And they had home-ice advantage jerked away from them in a 7-3 loss to the Bruins Saturday.

For it was these same Flyers, one year ago against these same Bruins, who fell behind 3-0 in their playoff series but came back to win four straight and the series -- despite trailing 3-0 in Game 7.

But history will not be made this year. You can count on it. I'll repeat one particular sentence above for emphasis:

They had their starting goaltender yanked for the fourth time in eight postseason games.

The Stanley Cup playoffs are the domain of the hot goaltender, the singular sensation that carries a team on his back, instills confidence and gets the home crowd to chant his name. But forgive Flyers fans for having no idea whose name to shout out at the Wells Fargo Center.

Consider:

The first round began with Sergei Bobrovsky between the pipes for the Flyers against the Sabres. He lost Game 1 1-0 in overtime, then was pulled in favor of Brian Boucher (above) in Game 2, eventually won by the Flyers 5-4 in overtime.

Boucher started Game 3 (a 4-2 win), Game 4 (a 1-0 loss) and Game 5 -- a 4-3 overtime loss in which he was yanked for not Bobrovsky, but rather Michael Leighton.

Leighton started Game 6 but was apparently on a very short leash and was replaced by Boucher in an eventual 5-4 overtime win.

Boucher started and won Game 7 5-2 as Philly advanced to face the Bruins, but was pulled for Bobrovsky in the second period after giving up all five goals.

The starter in Game 2 Monday is anyone's guess. How about Ron Hextall? Or Bernie Parent? Or Denis Lemieux? Because it won't matter. Not with whoever's in goal for the Flyers looking to the bench and coach Peter Laviolette's thumb. During the postseason, you want to ride your hot hand, not worrying about whose hand that's going to be.

"Certainly, you don't want to do that," Laviolette said regarding the game of musical chairs in front of the Flyers' net. "Based on the way we played, the team deserves most of the responsibility."

For their part, the Flyers are trying to keep their game faces on.

"It's always a wakeup call for the team," Boucher told NHL.com. "You always see to get a bit of a boost after there's a goalie change. I think that's why coaches are so apt to do that. That seems to be one of the last things they can do, as opposed to yelling at the guys or calling a timeout.

"At the same time, I don't see the need for a change, but we'll see what happens."

Laviolette was asked about momentum, and his response was telling.

"I believe in desperation," he said.

That sounds about right. Which is why the Flyers are done.

Goal scored by ... Methuselah!

I'm not here to go into the ins and outs of the NHL's decision Wednesday to reject the 17-year, $102 contract that Ilya Kovalchuk signed with the New Jersey Devils. To make a long story very short, the league's stance is that the pact is a blatant attempt to circumvent the salary cap because its front-loaded nature would be less of a cap hit in the latter seasons of the deal, and that nobody actually expects Kovalchuk to still be playing by the time the pact was to expire after the 2026-27 season, when he'll be 44 years old.

Nobody except Kovalchuk, apparently.

"I've played with guys who played at a pretty good level at that age," Kovalchuk told the Newark Star-Ledger during the Devils' press conference Tuesday to announce the deal. "I hope I keep myself in shape and can still play."

Kovalchuk wasn't lying. As a member of the Atlanta Thrashers before being traded to the Devils, he was a teammate of 44-year-old Chris Chelios, who played seven games with the Thrashers in what was likely the final act of Chelios' 27-year career, which began in Montreal in 1983, when Chelios was 21.

According to QuantHockey.com, there have been only TWO players in NHL history who played at the age of 44; Chelios is one, and the other is Hall of Famer Doug Harvey, who played in 70 games with the St. Louis Blues in 1968-69. Harvey, however, played in only two seasons after the age of 39. He retired for two seasons before coming back to play two games with Detroit in 1966-67 at the age of 42, and took the next year off before finishing his career with the Blues.

Chelios and Harvey were both defensemen; should Kovalchuk actually hit the ice as a 44-year-old, he would be the first forward in NHL history to do so. Igor Larionov and Claude Lemieux were both 43 in their final NHL seasons; Larionov played 49 games with the Devils in 2003-04, and Lemieux appeared in 18 games with the San Jose Sharks in 2008-09, but that was a comeback attempt after a five-year retirement.

Of course, none of this even approaches what the immortal Gordie Howe accomplished in 1979-80, when he ended a nine-year retirement in order to play alongside his sons, Mark and Marty, with the Hartford Whalers. Howe the elder played 80 games that season, with 15 goals and 41 points.

***

I didn't post anything following the death of George Steinbrenner because although I've heard plenty of stories about him from "insiders" over the years, I never had any interactions with him myself. I do, however, have a good story about Bob Sheppard, the Yankees' legendary PA announcer who passed two days before Steinbrenner (those of you who are my Facebook friends got a preview of this).

I played football at William Paterson College as a freshman back in 1978, but injured my ankle early in the season. Because I knew all the players and numbers instantly without having to look them up, I became the PA announcer at our home games, and sat in the press box at road games as the spotter for the opposing teams' PA man.

Our final game of the season was at St. John's. I trudged up the bleachers to the press box, and was stunned to see Sheppard sitting behind the microphone. Turns out he was a professor of English at St. John's and doubled as the football PA announcer. He was so nice to me, going over our roster before the game and after each play, he waited for me to give him the name of the William Paterson player who carried the ball or made the tackle. I sat right next to him the entire game.

I don't remember who won that day, but my two-plus hours with Bob Sheppard are something I'll never forget.

There will be (new) blood

Two things we know for sure heading into the Stanley Cup Finals between the Philadelphia Flyers and Chicago Blackhawks, which begin on Saturday: The winners will be ending the longest current active drought in the Cup Finals, while the losers will have that champagne-starved run all to themselves.

Consider the Blackhawks, Flyers and Boston Bruins have all gone five straight trips to the Cup Finals without a victory; Philadelphia hasn't won since the "Broad Street Bullies" lifted the Cup in 1975, and Chicago hasn't hoisted the chalice since 1961.

That's a long, long time since celebrations. How about these fun factoids:

* In each of their last voyages to the Finals, the Blackhawks and Flyers were both swept; Chicago was beaten by Pittsburgh in four straight in 1992, and Philadelphia suffered the same fate at the gloves and skates of Detroit in 1997.

* Flyers captain Mike Richards was 2 years old the last time the Flyers won a game in the Finals (a six-game defeat by Edmonton in 1987).

* Flyers veteran Chris Pronger was seven months old when Philadelphia last hosted a Cup-winning parade in 1975.

* Blackhawks stars Jonathan Toews and Patrick Kane were tykes the last time Chicago made it to the Finals in '92 (Toews was 4 and Kane 3), and neither were born yet when the Hawks last won a game in the Finals in 1973 (a seven-game ousting by Montreal).

* John Madden, at 36 the oldest member of the Blackhawks, was four days old on May 8, 1973, when Chicago beat Montreal 8-7 -- the last time the Hawks won a Finals game.

* Blackhawks coach Joel Quenneville was 14 on that day in 1973, and was only 2 years old when Chicago raised its last Cup in 1961.

Here's a closer look at how these two teams have sputtered once reaching Lord Stanley's stage:

Chicago Blackhawks' last five appearances in Stanley Cup Finals
Year / Opponent / Result
1992 / Pittsburgh / Lost 4-0
1973 / Montreal / Lost 4-2
1971 / Montreal / Lost 4-3
1965 / Montreal / Lost 4-3
1962 / Toronto / Lost 4-2

Philadelphia Flyers' last five appearances in Stanley Cup Finals
Year / Opponent / Result
1997 / Detroit / Lost 4-0
1987 / Edmonton / Lost 4-3
1985 / Edmonton / Lost 4-1
1980 / NY Islanders / Lost 4-2
1976 / Montreal / Lost 4-0

The Blackhawks and Flyers have met only once in the postseason, when Chicago triumphed in a four-game first-round sweep in 1971. Chicago won easily as it outscored Philadelphia 20-8. Bobby Hull (11 goals in the playoffs) and Jim Pappin (10 goals) led the offense, while Tony Esposito had a 2.19 GAA in net that postseason.

Simon Nolet scored twice, and was the only Flyer to pot more than one goal in the series.

The Blackhawks came close to ending their drought -- only 10 years long at that point -- in the '71 Finals, as they held 2-0 and 3-2 series leads on the Canadiens. But Montreal won a pair of one-goal games, capturing Game 7 3-2 as rookie goaltender Ken Dryden flashed the form in what became a Hall of Fame career.

Similarly, the Flyers had a shot to exorcise their demons in 1987, but had to go up against the Edmonton Oilers, who were on the way to winning their third of five Stanley Cups. Philadelphia fell behind 3-1 in the series and actually won Games 5 and 6 to force a deciding seventh game, but Edmonton was triumphant in Game 7. Wayne Gretzky scored only five goals in the postseason that year, but led all playoff scorers with 29 assists and 34 points. Meanwhile, Mark Messier, Glenn Anderson and Jari Kurri combined for 41 playoff goals to more than pick up the slack.

So no matter what, the Cup Finals will result in new blood enjoying their finest hour. Who am I rooting for? Chicago, for two reasons: When push comes to shove, I'll take the Original Six team every time, and having grown up a Rangers fan, there's no way I can ever cheer for the Flyers (the only time I ever did when when Philly beat up on the Soviets in 1976; check out HBO's excellent documentary, "Broad Street Bullies" for more details).

For a prediction, let's say, Blackhawks in six.

An Original idea

Somewhere, the ghosts of Jack Adams, Toe Blake, Eddie Shore and King Clancy are smiling. That's because for the first time under the NHL's current playoff format, instituted in 1993, four "Original Six" teams -- the Montreal Canadiens, Boston Bruins, Chicago Blackhawks and Detroit Red Wings -- have reached the Stanley Cup Conference Semifinals.

And a chance exists that we could see our first "Original Six" final since 1979, when the Canadiens bested the New York Rangers in games. Albeit not a terrific chance, as the Bruins are the only Original Six squad still alive that led their playoff series on Sunday morning, following their thrilling OT triumph over Philadelphia in their series opener on Saturday.

Just as interesting, should the Canadiens, Bruins, Blackhawks and Red Wings all manage to win their respective series, it would mark the first time in the expansion era that the Conference Finals would consist solely of Original Six franchises -- not to mention that a Hawks-Wings battle would feature two of the best uniforms in sports (see above).

It was a common occurrence for four or five Original Six teams to advance this far in the early years of the post-expansion era, which began when the NHL expanded to 12 teams before the 1967-68 season. But since the playoff format was changed in 1981-82, as teams now had to advance by defeating teams within their own division, then conference, only once -- in 1991-92 -- did five Original Six clubs (Rangers, Bruins, Canadiens, Blackhawks, Red Wings) advance this far.

In 1993-94, another switch was made to the current format, which seeds according to the top eight seeds in each conference, and until this postseason, there had never been a time when more than three Original Sixers had survived this long in this format.

Here's a closer look:

Original Six teams in Conference Semifinals
2010: Canadiens, Bruins, Blackhawks, Red Wings
2009: Bruins, Blackhawks, Red Wings
2008: Canadiens, Rangers, Red Wings
2007: Rangers, Red Wings
2006: None
2005: Lockout, season cancelled
2004: Maple Leafs, Canadiens, Red Wings
2003: None
2002: Maple Leafs, Canadiens, Red Wings
2001: Maple Leafs
2000: Maple Leafs, Red Wings
1999: Bruins, Maple Leafs, Red Wings
1998: Canadiens, Red Wings
1997: Rangers, Red Wings
1996: Rangers, Black Hawks, Red Wings
1995: Rangers, Black Hawks, Red Wings
1994: Rangers, Bruins, Maple Leafs

Times Original Six teams have reached conference semifinals since 1994
Red Wings: 12
Rangers: 6
Canadiens: 5
Blackhawks: 4
Bruins: 4
Maple Leafs: 4

Original Six Stanley Cup Finals in expansion era (since 1967-68)
1979: Canadiens def. Rangers
1978: Canadiens def. Bruins
1977: Canadiens def. Bruins
1973: Canadiens def. Blackhawks
1972: Bruins def. Rangers
1971: Canadiens def. Blackhawks

A Capital offense

Back on March 31, I wrote about the possibilities of first-round upsets in the Stanley Cup Playoffs, focusing on the matchups between first-seed and eighth-seed teams. The focus was on the chances of the Montreal Canadiens, who squeaked into the playoffs, taking out Alex Ovechkin and the Washington Capitals, who won the President's Trophy for the NHL's best regular-season record.

On paper, it was a complete mismatch. But as the legendary King Clancy used to say, "Hockey's a slippery game -- it's played on ice." And so it was for the Caps, who have slid into the abyss of summer after being eliminated by the upstart Habs.

It was truly a monumental collapse; not only did the Caps become only the ninth 1-seed to be upset by an 8-seed in 34 series under the current NHL playoff format (26.5 percent), but became the first 1-seed in league history to lose a first-round matchup after holding a 3-1 series lead, as the Canadiens stormed back to win the final three games.

The Caps also became the fifth President's Trophy winner to succumb in the first round since the NHL moved to its current playoff system in 1994. That, after scoring a league-leading 318 goals during the regular season (Vancouver was a distant second with 272 goals) and netting a league-high 79 power-play goals.

In their seven-game loss to the Canadiens, the Caps were a woeful 1-for-33 on the power play (3.0 percent) and scored only one goal in each of the last three games of the series, all won by Montreal.

The series was clearly divided into two parts; through the first four games, when Washington took a 3-1 series lead, they averaged 4.75 goals, as Canadiens goaltender Jaroslav Halak had a pedestrian .880 save percentage (139 saves in 158 shots). But in Games 5 through 7, Halak was a hero as he stood on his head for a .978 save percentage and allowed only three goals in 134 shots.

There will be much finger-pointing in the nation's capital, most in the direction of Ovechkin, who has yet to translate his pulsating, exhilarating talent and style of play into postseason success, and has failed to make a dent into the territory firmly held by Sidney Crosby.

"There wasn't much I could tell them," Caps coach Bruce Boudreau said in the interview room. "I told them I feel exactly like they did. I thought we had a good chance to win the Stanley Cup this year. I would have bet my house that they wouldn't have beaten us three games in a row. We all feel as low as we can possibly feel, and we'll meet in a day and we'll discuss the shoulda beens, the coulda beens at that time."

Perhaps Washington forward Jason Chimera said it best.

"If someone came to your work and stepped on your desk or punched you in the head, that's how I feel," Chimera told ESPN.com. "You come for a long playoff run, and it doesn't happen. It's tough. Right now, it's weird."

It can be slippery at the top

There's plenty of hand-wringing going on among Bruins, Rangers and Thrashers fans today, not to mention a fair share of sweaty palms among Flyers and Canadiens backers too.

That's because of those five teams, only three will still be playing hockey once the Stanley Cup Playoffs begin two weeks hence. As of this morning, any of them can finish as high as sixth in the conference. We could go on and on here hashing and rehashing possible playoff scenarios, but the one slot I'm focusing on is eighth place -- the final playoff berth in the East. Much energy, emotion and blood will be expended for the privilege of landing in that spot and the right to face Alex Ovechkin (above) and the Capitals, regarded by many to be the best team in the NHL.

A fait accompli, you say? One and done? As easy as an empty-netter? Just delaying the inevitable tee time by a few more days? Granted, finishing with the best record in the conference over an 82-game NHL season is a pretty accurate barometer of how talented a team is, and a team that good should be rewarded in the playoffs by getting home ice against a team that, well, isn't as good.

But the top seed advancing into the second round of Lord Stanley's playoffs isn't as much of a cakewalk as you might think. Since the NHL adopted its current 16-team playoff format in 1994, there have been eight instances in 32 first-round series when the eighth-seeded team forced the the No. 1 seeded squad to melt their home ice much earlier than expected.

That's a 25-percent chance for a first-round upset, which might not be enough to make Alex and the Caps shake in their skates, but certainly is enough to give them pause. Here's a rundown of such occurrences:

1994 - Sharks (8) def. Red Wings (1), 4-2.
1995 - Rangers (8) def. Nordiques (1), 4-2.
1998 - Senators (8) def. Devils (1), 4-2.
1999 - Penguins (8) def. Devils (1), 4-3.
2000 - Sharks (8) def. Blues (1), 4-3.
2002 - Canadiens (8) def. Bruins (1), 4-2.
2006 - Oilers (8) def. Red Wings (1), 4-2.
2009 - Ducks (8) def. Sharks (1), 4-2.

You'll notice a few things here; in every case, each series lasted at least six games -- at least the higher-seeded team never went down without a fight. Also, the Devils and Red Wings were each victimized in this scenario twice, with the Devils unfortunate enough to suffer a stunning elimination in two successive seasons. The Sharks actually pulled off the coup twice, but are the only team to have the tables turned on them -- by the Ducks a year ago.

You may be wondering how well eighth-seeded teams fared after securing their opening-round shockers. Ultimately, not that well. The 2006 Oilers came within one game of becoming the only eighth-seed to win the Stanley Cup, but they fell in the Finals to the Hurricanes in seven games.

All of which means Ovie and the Caps better keep their heads up, else they could find themselves trading in their sticks for five-irons.

Divine rod

THE FLOOD OF MEMORIES from my table-hockey (or rod-hockey, as some folks call it) post yesterday was too much for one sitting, so as promised, another glide down the slots of plastic pucks past continues.

The Coleco "New York Rangers" hockey game we played incessantly wasn't actually my first table-hockey game. I did have another, smaller version when I was small, which featured the default Canadiens-Leafs matchup, the metal players actually brandishing yellow plastic sticks (as pictured in my blogpost from yesterday). The other feature was a battery-powered actual red light that ignited when a goal was scored. Very cool.

I mentioned that I owned every team at the time; I just read somewhere that the Oakland Seals and Los Angeles Kings players are highly sought-after. Like my old baseball cards, I wish I still had the metal table-hockey players that gave me so much joy as a child. Oh well ...

The preferred offensive strategy -- and one of my favorite moves -- was the centering pass from the wing to the center. If you controlled the puck with your right wing, say, the opposing player's defenseman had to commit to either blocking the path for a centering pass or defending a sharp-angle shot from the wing -- not both. So either way, there would be a scoring opportunity. I found the best way to attack would be to get the puck past the defenseman in the general direction of the slot, while giving the center rod a good shove. Ideally, the flying center would smash the puck toward the net, an almost impossible play for the goalie to defend.

And how about the times the puck would sit tantalizingly on the lip of the goal line? The only way to get it out would be to gingerly try to move the puck toward the post, using the metal post that supported the goalie, and then attempt to clear the puck away by applying just enough pressure to slide it out of danger without accidentally pushing it backward and into the net. All of that while the opposing center would harass the goalie by twisting back and forth at high speed, smashing metal on metal, causing a great deal of noise.

Which is probably why my mom relegated us to the basement.

***

Random thoughts: The last word on destiny pertaining to the Canadian men's hockey team (and the women's, for that matter) -- I never made the connection for some reason, but a couple of days ago I realized the first four notes of the Olympic Theme and "O, Canada" are exactly the same ... So LeBron James has already put in the paperwork to change his uniform number next season from 23 to 6, telling the Cleveland Plain Dealer he wanted to do so as a tribute to Michael Jordan. The more cynical among us might think it a way for the Cavs -- or whomever LeBron plays for next season -- to sell more jerseys, much the way the Lakers happened to sell more Kobe Bryant jerseys when he switched from No. 8 to 24. By the way, LeBron, the Knicks have No. 6 available.